SEO audit and strategy
Review indexing, site structure, search performance and priorities before making changes.
SEO · Search engine optimisation
SEO services for websites and online shops
Reach people already looking for your products or services. QESPRO brings together a clear SEO strategy, technical improvements and useful content — without unrealistic ranking promises.
Based in Duisburg · working across Germany
QESPRO SEO
Our SEO services
Practical work tailored to your website, market and customers.
Keyword research and on-page SEO
Map search intent to useful pages, titles, content and internal links.
Technical SEO
Check crawlability, redirects, canonical URLs, mobile experience and relevant performance issues.
Local SEO and shop SEO
Regional businesses and WooCommerce stores need different landing pages and category structures.
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How we build an SEO strategy
First we understand the current situation. Then we choose the improvements worth making.
Review
Identify the pages and services that should attract suitable customers.
Prioritise and improve
Work through technical barriers, site structure and content in a practical order.
Measure and refine
Use available Search Console data to review performance and next actions.
A practical guide to SEO
What is SEO, and what can improve your website’s visibility?
What is SEO? Search engine optimisation explained
SEO means search engine optimisation. It is the process of improving a website so search engines can access and understand its pages while visitors can find genuinely helpful answers. The goal is not traffic at any cost; it is relevant visibility for searches connected to your offer. Someone looking for an electrician in Duisburg expects a different page from someone researching how heat pumps work.
SEO combines on-page improvements to content and structure, technical SEO, and off-page reputation signals such as editorial links. Local businesses also need accurate location information, while online stores benefit from carefully structured categories and products. Effective optimisation makes the website easier to use as well as easier to discover.
How Google finds pages: crawling, indexing and ranking
Search engines first need to discover and fetch a URL, known as crawling. They then decide whether to include a page in their index. Indexed pages can be evaluated for relevant searches, but indexing alone never guarantees a position.
Incorrect noindex settings, broken redirects, confusing canonical URLs and inaccessible navigation can interfere with this process. XML sitemaps help discovery but do not replace internal links. A redesign should also preserve important existing URLs or map them to relevant replacements so organic entry points are not lost without reason.
SEO audits: diagnose before you optimise
An SEO audit starts with the facts: which landing pages receive organic clicks, which commercial services lack a dedicated page, and whether visitors can find the information they expect. We inspect indexing issues, duplicate or overlapping content, mobile usability and important contact paths.
With permission, Google Search Console provides useful data on queries, impressions and clicks. A good audit produces prioritised actions rather than an intimidating list of every warning from an automated tool. Business impact, implementation effort and dependencies all matter.
Keyword research and understanding search intent
Keyword research studies the phrases people use and the reason for each search. “SEO pricing” often signals comparison, while “SEO services for small businesses” suggests someone may be ready to contact a provider. Informational questions belong on guides; commercially focused terms usually need clear service pages.
Related phrases are grouped into topics and mapped to suitable URLs. This reduces keyword cannibalisation, where several near-identical pages compete for the same search. For a shop, product types and category terms matter; for local services, realistic service-area searches do. High search volume without business relevance is not a success metric.
On-page SEO: titles, headings, content and links
On-page SEO makes an individual page's purpose obvious. A descriptive title, meaningful H1, logical H2 sections, clear page URL, alt text for informative images and useful body copy should work together. A meta description can encourage clicks, although Google may choose another snippet from the page.
Contextual internal links guide people towards related services and answers. We avoid forcing the same phrase into every sentence. If a new project is planned, custom web design and organic search requirements can be considered together from the beginning.
Technical SEO: indexing, mobile and speed
Technical SEO examines the systems that let search engines and visitors use a site: status codes, HTTPS, redirects, robots rules, XML sitemaps, canonical URLs and mobile navigation. Oversized media, unnecessary scripts and complex plugin combinations can slow real users down. Core Web Vitals help locate performance problems but cannot replace useful information.
Multilingual sites require consistent language-specific URLs and appropriate links between translations. We focus on issues that actually affect important pages, rather than treating every automated score as a commercial goal.
SEO content that answers real customer questions
Useful SEO copy answers questions customers ask before choosing a supplier. For a renovation business this may include work stages, materials, service areas and preparation. Product pages should explain features, compatibility, dimensions and differences between variants instead of repeating generic manufacturer text.
Improving an accurate existing article can be more valuable than publishing many thin pages. AI tools may help organise a draft, but claims must be reviewed and genuine company expertise should be reflected. Original examples and real processes make content more trustworthy.
Local SEO for location-based businesses
Local SEO is useful when customers search for a business in a particular area. A consistent name, contact details, accurate service area and a properly maintained Google Business Profile help people understand whether a company is relevant to them.
City pages should only be created when they offer distinct, factual value and relate to areas the business actually serves. Hundreds of near-identical pages with city names swapped are poor substitutes for a helpful local presence. Honest reviews and clear contact details matter.
WordPress SEO and WooCommerce SEO
WordPress SEO is not about installing the maximum number of plugins. Strong foundations include clear site architecture, editable metadata, an accessible mobile theme and images that do not overload the page. Yoast SEO can simplify settings, but it cannot conduct real keyword research or supply accurate content by itself.
WooCommerce SEO adds challenges around category pages, product variants and filter URLs. Uncontrolled filters may produce many low-value or duplicate pages. We help plan WooCommerce online stores and SEO together, or improve an existing catalogue without destroying working URLs.
Off-page SEO, links and reputation
Off-page SEO includes relevant references, editorial links and brand reputation outside your own domain. The goal is not to purchase the highest possible number of backlinks. Links from credible, contextually relevant sources can support discovery; automated link schemes can create problems instead.
A sound strategy starts with information worth referring to: original guidance, credible business information and genuine partnerships. An arbitrary backlink count should not determine the quality of the work.
Measure SEO with Search Console and conversions
Google Search Console shows queries, impressions, clicks and average positions. These numbers should be evaluated alongside the quality of the visitors they represent. More impressions for irrelevant searches may deliver little commercial value, while a small increase in suitable enquiries can be significant.
Where tracking and consent permit, contact submissions and sales can add context. Ranking changes also depend on seasonality, competitors and changes to search results. If immediate paid visibility is needed, Google Ads is a separate channel and budget.
How much does SEO cost? Projects and ongoing support
SEO pricing depends on the website's condition, competition, existing content and the number of meaningful pages. A local service business has different needs from a store with hundreds of products, language versions and faceted filters. A one-off audit or defined optimisation project can be priced separately from ongoing monthly SEO support.
Before starting, we agree which pages and tasks are included, how progress is reviewed and whether additional services are needed. Professional SEO is not automatically included in every website package. No responsible provider can promise a fixed Google position.
Getting started with a useful SEO plan
To begin, share your website, the services or products you want to promote and the market you serve. We can identify priority pages, discuss technical blockers and choose between focused fixes and ongoing support.
For a new site, consider website development; for e-commerce, online shop development. You can also browse WordPress themes. When ready, send us an SEO enquiry with the basic details.
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Which searches should lead customers to your business?
Send your website address and tell us which services or products matter most. We can discuss a realistic next step without promising a particular ranking.
Clear answers
Frequently asked questions about SEO
No guaranteed rankings or traffic figures. Scope and pricing are agreed before work begins.
What does SEO stand for?
SEO stands for search engine optimisation: improving content, structure and technical accessibility to help relevant pages appear in organic search.
How long does SEO take?
Some changes may be visible sooner, but assessing results often takes months. Competition, website history and implementation matter; fixed deadlines cannot be promised.
What is the difference between SEO and Google Ads?
SEO targets unpaid organic results. Google Ads displays paid advertising that needs a separate budget. Both can be useful for different goals.
Do I need an SEO plugin for WordPress?
A plugin can simplify metadata and settings, but it does not replace useful content, sound architecture or technical checks.
How much do SEO services cost?
Pricing depends on the site, market, tasks and whether support is one-off or ongoing. We clarify the scope before quoting.
Can you guarantee the number one Google ranking?
No. Search results depend on many factors beyond a provider’s control. We commit to defined work, not guaranteed positions or sales.
Does local SEO help small businesses?
Yes, when customers search for nearby services. Accurate company details, clear service pages and a managed Google Business Profile matter.
Is SEO worthwhile for WooCommerce?
Yes, especially for relevant category and product searches. Product information, filtering and crawlability deserve particular attention.
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Services & starting prices
Starting prices are indicative. The exact scope is agreed before ordering.
SEO management
Starting prices are indicative. The exact scope is agreed before ordering.
QESPRO · SEO management
Request a non-binding quote
Describe your project. We respond in writing with next steps and a tailored quotation.
from 249 € / month
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