Search campaigns and keyword research
Build tightly themed campaigns, select keywords that show real intent, and exclude irrelevant search queries.
SEA · Google Search Advertising
Google Ads management focused on qualified enquiries
Reach people who are actively searching for your service. We plan campaigns, write relevant ads and measure leads rather than just clicks. Clear responsibilities and a separate advertising budget.
Personal support · Based in Duisburg · Working across borders
⌕service near me
The right service for your project
Clear benefits, relevant information and easy contact.
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Search→Landing page→Enquiry
Google Ads · QESPRO
Our Google Ads services
From keyword selection to reporting, every campaign needs a clear purpose and a measurable next step.
Conversion tracking
Measure contact forms, orders and meaningful actions with attention to consent and data quality.
Ongoing optimization
Review searches, ads and budget distribution based on available performance information.
Landing pages and local targeting
Connect relevant ads to clear mobile-friendly pages and reach the service areas that matter.
QESPRO · EUR
Google Ads costs and starting prices
Campaign setup, management, conversion tracking and landing pages are priced separately.
Search campaign setup
A structured launch for one defined service or product group.
from 190 € one-time- Audience and keyword planning
- Campaign and ad group setup
- Ad copy and budget planning
Google Ads management
Regular optimization of active search campaigns.
from 249 € / month- Search term and exclusion reviews
- Ads and bidding adjustments
- Reporting at agreed intervals
Conversion tracking setup
Track meaningful actions, not just visits.
from 150 € one-time- Define conversion actions
- Google tag / GTM implementation
- Test form and purchase events
Google Ads landing page
A focused page aligned with your ad and offer.
from 390 € one-time- Clear proposition and benefits
- Responsive mobile layout
- Form and call to action
Starting prices depend on scope, competition and complexity. No number of leads or sales is guaranteed. The advertising budget paid to Google is separate.
QESPRO
How we launch your Google Ads campaign
We define goals and a budget, prepare ads and measurement, and adjust campaigns using actual data.
- 01
Set goals and budget
Define the services, audience, region, initial spend and relevant conversion actions.
- 02
Prepare campaigns and measurement
Build keywords, negatives, ads, tracking and relevant landing pages.
- 03
Launch and refine
Publish following approval, inspect search terms and conversion data, and improve within the agreed scope.
Practical guide · Search advertising
Google Ads explained: strategy, pricing and optimization
A focused guide for businesses planning paid search or improving an existing Google Ads account.
What is Google Ads and how does paid search work?
Google Ads is the advertising platform used to reach customers through Google Search, Shopping and other placements. With search advertising, ads may appear when someone enters a relevant query and the ad auction selects an eligible advert. Unlike SEO, paid placements can provide visibility quickly, although the exposure generally stops when the campaign or its advertising budget stops.
An ad does not win solely because someone offers the highest bid. Relevance, expected click-through rate and landing page experience also matter. A useful campaign starts with a clear business objective: contact requests, appointments or completed orders. Only then do click volume and cost become meaningful signals rather than vanity metrics.
Campaign strategy: goals, audience and service area
Before building a Google Ads campaign, decide precisely what should happen after a visitor arrives. A local trade business might want a quote request, while an online shop tracks completed transactions. Define the regions served, which products are actually available and the sales value of a suitable enquiry. Avoid paying for locations where you cannot fulfil an order.
A campaign targeting Duisburg tradespeople needs different settings from a national online shop. Campaign structure should follow business priorities rather than creating separate ad groups for every keyword variation. A documented goal makes it easier to judge whether spending and optimization support revenue.
Keyword research, match types and negative keywords
Keyword research identifies the language buyers use. “Emergency electrician Duisburg” has a very different intent from “how electricity works”. Group relevant keywords by service and give each group a landing page that directly answers the query. Specific terms may bring fewer searches but a higher share of relevant enquiries.
Broad match, phrase match and exact match control how Google can relate keywords to search queries. Check search term reports where data is available. Exclude irrelevant queries with negative keywords, but avoid blocking useful variations without evidence. Search volume alone never proves commercial value.
Relevant responsive search ads and ad assets
Useful search ads state the service, a real selling point and a clear next action. Their headline should match both the searcher’s need and the destination page. Do not advertise unavailable services or invent limited-time offers. Consistency builds confidence and reduces disappointment after a click.
Responsive search ads combine supplied headlines and descriptions in varying ways. Additional assets such as sitelinks may clarify the offer. The point is not to fill every asset slot mechanically, but to help a visitor find the service they searched for.
Google Ads pricing, cost per click and management fees
Many search campaigns are charged on a cost-per-click basis. Actual CPC depends on competition, location, search intent, ad quality and the auction. There is no universal profitable daily budget. A sensible trial needs enough capacity to collect useful evidence without risking more than the business can afford.
Keep Google advertising spend separate from professional fees. Campaign setup, ongoing management, tracking and a possible landing page represent distinct services. Our published “from” prices are starting points, not a guaranteed all-inclusive quote. Scope and billing are agreed before any work starts.
Landing pages that turn relevant clicks into enquiries
A landing page should immediately match the promise in the ad. Explain the service, service area, benefits and next steps without forcing visitors to browse an unrelated homepage. Include a visible enquiry form or purchase path and real evidence that supports your claims. For stores, delivery and returns information often matters just as much.
Conversion rate optimization includes mobile usability, load speed, readable text and sensible form length. Test a genuine obstacle before redesigning every section. A reliable WordPress theme can provide a stable technical foundation, but the commercial message still needs careful work.
Conversion tracking with Google Tag, GTM and GA4
Without reliable tracking, paid traffic can look successful even when no useful leads are generated. Measure completed quote forms, purchases or bookings according to the business goal. A phone-link click is not always a completed phone conversation. Avoid treating a page view and a confirmed sale as the same type of conversion.
Google Tag, Google Tag Manager and Google Analytics 4 can support implementation. Check for duplicated events and confirm that each conversion fires in the intended circumstances. Consent and privacy obligations matter, particularly in the EEA. Enhanced conversions and offline imports can be useful in appropriate, carefully assessed setups.
Bidding strategies and the value of accurate data
Google Ads supports automated strategies such as maximizing clicks or maximizing conversions. Strategies using target CPA or ROAS depend heavily on what is measured and the quality of the input data. An algorithm cannot distinguish valuable customers from poor enquiries if both are counted identically.
New campaigns need enough time and data before strong conclusions can be drawn. Repeated abrupt bidding changes may disrupt evaluation. A cheap click is not an end goal; the cost and quality of meaningful enquiries or sales matter more.
Local Google Ads for service businesses
Local search campaigns are appropriate when a business serves specific cities, districts or regions. Targeting should reflect real coverage. A contractor working around Duisburg should not automatically pay for searches from faraway cities. Location options and user presence settings require care.
A good local ad names the relevant service and leads to a page that explains the company’s actual service area. Genuine contact details and relevant information build trust. Combining paid search with local SEO may help businesses develop both immediate and longer-term visibility.
Google Shopping and Performance Max for ecommerce
Shops can use Shopping or Performance Max when product feed quality, merchant information and purchase measurement are in place. Product prices, availability, shipping information and merchant policies must be accurate. Advertising products without checking margins can generate orders that are not profitable.
Performance Max distributes ads across several Google properties and works best when goals and data are meaningful. It is not automatically the best choice for a new small shop. Campaign type should follow the products, available conversion data and ability to evaluate results. WooCommerce development and paid advertising are separate, complementary services.
Optimization, search terms and meaningful reporting
Active Google Ads management means reviewing search queries, exclusions, ads and the allocation of spend. CTR, cost per conversion, conversion rate and impression share can help diagnose issues, but no single metric explains business outcomes. High click volume with unsuitable leads is not good performance.
Reports should describe actual changes, measured outcomes and the next planned tests. Small data sets and seasonal effects need careful interpretation. Before working together, agree which account access, review frequency and reporting activities are included in the management fee.
Google Ads or SEO? Choosing the right mix
SEO improves the long-term accessibility and relevance of pages, while Google Ads provides paid visibility for selected searches. Ads can validate demand for a new service before a large content investment. Organic pages can answer recurring customer questions without paying for each click.
For a small business, the first investment may be a credible, fast and clear landing page. From there, decide whether paid search, organic optimization or both suit the budget and business goals. Ask QESPRO for a practical assessment rather than buying channels without a plan.
Google Ads
Frequently asked Google Ads questions
Straight answers about budgets, tracking, timelines and fees.
How much should I spend on Google Ads?
The right test budget depends on search demand, competition, location and typical CPC. We agree a budget and goal before launch.
What does Google Ads management cost?
Management starts at the price shown on this page; setup, tracking and landing pages can be ordered separately.
Does the management fee include ad spend?
No. Google advertising spend is separate from the fee charged for campaign services.
How quickly do Google Ads generate leads?
Ads may become visible quickly after approval. Relevant leads depend on demand, budget, offer and landing page.
Can I target only one city?
Yes. Campaign targeting can reflect actual service areas, depending on the campaign type and settings.
Do I need a new landing page?
Only if your current page cannot clearly communicate and measure the intended action.
Who controls the ad account?
Account access and responsibilities are agreed before work starts. The advertising business should ideally own its account.
Do you guarantee sales or rankings?
No. We agree activities and reporting, not fixed sales, positions or click costs.
Should I choose Google Ads or SEO?
Paid campaigns can support immediate testing while SEO builds long-term organic visibility.
What does conversion tracking measure?
Depending on the goal, successful forms, bookings or purchases, with appropriate technical testing and consent handling.
QESPRO · Google Ads management
Request a non-binding quote
Describe your project. We respond in writing with next steps and a tailored quotation.
from 249 € / month
The advertising budget paid to Google is separate.
QESPRO
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